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NotRocs - Foodstuff
Its a little easier to understand why food packaging would be designed into rocket shapes because the imagery translates pretty well. Rockets are exciting, exhilarating, and blistering hot. Or ice cold, apparently.
 Described by
the manufacturer as being rocket-shaped, since it is
normally held point-down I would contend that the
Astropop is really bomb-shaped (a recurring theme on this
page). I imagine that it is shaped this way because the
we wouldn't want a pointed lollypop to get rammed through
that back of little Billy's throat while running madly
across the playground.
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 The Bomb Pop,
on the other hand, is a frozen confection that really
looks more like a rocket than a bomb (applying the same
logic as the Astropop.) Note that the Bomb Pop product
line has also spawned it's own covey of super heroes.
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And here are a set of ice molds that will allow you to make your own rocket pops.
02/02/06
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 The makers of this hot
sauce were apparently looking for a way to convey just
how incendiary their product is. You can't do much better
than this rocket fuel dispenser.
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 Same bottle, just a
different color and label. I like it that the
manufacturers called this product "Rocket Fire
Ballistic Hot Sauce".
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 All the rage in New
York's most chic nightspots, dashing young urbanites
across Gotham City can be found sipping sake from this
rocket-shaped bottle. They're so hip.
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 The latest entry into the
Energy Drink offerings, Arizona Rx Extreme also offers a
cool bottle. Rick has actually used the cap from this
bottle as a nose cone! Add some fins and it would be a
cool rocket.
Ya think??? No sooner said than DONE!
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Rocket-Shaped Cakes
Believe it or not, elsewhere on this web site is an entire page dedicated to rocket shaped cakes and cakes with rockets perched on the top. Blame Rick.
At right is just one representative photo of this breathtaking collection. Enter if you dare.
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The Sixth Major Food Group
Gracious site visitors have occasionally sent me random beer-related candidates for this page ever since we posted the first notroc. I've resisted including them because they were just brand names and not rocket-shaped. But what the heck. I'll post them and see how it goes.
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The seventies should be remembered as the era with the worst fashions of all time. Clothing, hair, shoes, automobiles (case in point: the AMC Gremlin), and home decor. All these were reflected in the advertising of the day, and a couple of them are shown in the Falstaff add to the right.
02/02/06
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Red Rocket Ale from the Bear Republic Brewing Company" of Healdsburg, California.
02/02/06
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Red Rocket Amber Ale from the
Cedar Brewing Company of Cedar Rapids, Iowa.
02/02/06
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Apparently the the Cedar Brewing Company also manufactures Rocket Root Beer.
02/02/06
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What the heck is that?
Guinness was enabled to market its draft ale in cans and bottles only with the introduction of the widget.
Don't ask me how it works, but this invention provides the creamy froth that sets Guinness Ale apart.
The widget in canned Guinness looks like a ping pong ball. The widget in bottled Guinness is shaped (vaguely) like a rocket.
This unique shape keeps the widget from blocking the neck of the bottle while the ale is being poured.
02/02/06
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NOTROCS INDEX
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